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Celebrating 50 Years of Quality and Service

Hatmakers Since 1966

Avenel of Melbourne, known as Avenel Hats commenced operations in 1966, the company's founding partners Norm Dobinson and Horrie Smith previously worked with a leading headwear manufacturer in Flinders Lane, Melbourne, George Stooke and Son. The Partnership was a unique association which saw the company grow strongly and survive the ups and downs of the Australian economy. The second generation of the two families Stephen Dobinson and James Smith managed the operations once Norm Dobinson retired some years ago; both Stephen and Jim have been involved in the headwear business for more than 30 years.
James (Jim) retired in 2009 which was now the welcome of the third generation with Jim's son Stephen Smith joining the team and taking charge of the runnings of the warehouse.
Stephen Dobinson continues to lead the company and his experienced team still to this day! 
 
HATS .. CAPS.. BEANIES .. GLOVES .. SCARVES .. PANAMAS

HANNA HATS .. FAILSWORTH HATS ... RED DOG ... BOUTIQUE IMPORTS .. BOUTIQUE BLUE .. TESI

 

For fifty years Avenel Hats has supplied both large and small retail stores throughout Australia with the latest in headwear. Our Headwear collection for each season is sourced from UK, Italy, USA and Asia, combined with our locally made Headwear, the collection is very comprehensive. 
We have the latest in fashion hats for both summer and winter, beanies, scarves and gloves, together with a large range of spring racing fascinators and headwear!
We offer a fantastic collection of golf, bowls and sporting hats and caps that offer great protection from the harmful Australian sun!
Avenel is proud of our partnership with the Australian Melanoma Research Foundation which is a not-for-profit charity organisation, established by a group of dedicated volunteers to provide funding for research into novel immune based treatments for melanoma.
To continue reading about Avenels heratige and 50 years in business please enjoy the Avenel History Book